A cohesive content strategy produces relevant content for users at every stage of the sales funnel.
In today’s digital world, your website is the first interaction consumers have with your business.
EFFECTIVE CONTENT DRIVES TRAFFIC, ENGAGEMENT, RETENTION, AND SALES.
A content audit examines your site’s existing content and architecture before moving forward with a content migration or redesign. Our content strategists and developers work together to perform comprehensive audits by using your website’s existing URL structure to map legacy content. This means that you’ll never lose your site’s most valuable content during the implementation phase of the project.
A content gap analysis provides valuable insight into your competitor’s content. Our team utilizes the information from a content gap analysis to identify the topics and search terms that your competitor currently ranks better than you in, as well as the keywords they aren’t targeting. Determining these search terms allows you to target them with your new content.
Keyword research identifies popular search terms and phrases in an attempt to figure out which keywords to compete for. Our team conducts in-depth keyword research to give you a better understanding of the demand for certain terms and an idea for how to compete with competitors for those terms to rank better in organic search.